Raise your hand if you want to write a book.
Raise your other hand if you actually want to sell it.
I want my clients to have both hands up on this one. And if you want to conquer both goals, then allow me to introduce your knight in shining armor.
Mike Loomis is an entrepreneur, literary agent, book developer/marketer, brand manager, and business coach. After using his brand marketing strategies and investing in his one-on-one coaching, my company experienced a 35% increase in profit—in one quarter. He’s worked with bestselling authors like John Eldredge, Joyce Meyer, and Gary Smalley, and has helped many aspiring authors launch their brands.
Mike is also the author of a book and video course, Your Brand Is Calling: Build a Personal Brand to Reflect and Connect. You do not want to miss out on this. I’ve got an incredible offer at the end for his course too.
His free case study is one of the best I've read in years. Grab it here.
And today, I'm thrilled to interview Mike and get inside his head.
CURIOUSER: Why are you so obsessed with branding?
MIKE: If people connect with your brand, they’ll buy a brick with your name on it. Think about the latest book from your favorite author. Did you wait 30 days after release to read the reviews, or did you preorder it? Yes, inspired writing is essential, but people not only judge books by their cover, they judge authors by their brand. This means most people won’t even tune in to your writing if they are not drawn in by your brand.
As a literary agent, I can tell you that agents and publishers look at an author’s brand before they ever read a sample chapter. That’s not a good thing, but it’s a reality of the business.
CURIOUSER: What’s the story with your book and personal branding course?
MIKE: I’ve been helping people with their brands for 20 years. I’ve met in boardrooms with well-known authors and talked with aspiring authors over coffee. What I finally learned was, the principles of establishing, or changing, a solid brand are the same no matter where you are in terms of influence. So I began to make note of the process I took clients through, and created a book.
Then I tested it, by making it available to a small number of people, to make sure the process would work in print form. Over the next year, the book kept selling, through referrals, even though it was not available on my site or Amazon. I’d get emails like, “I hear you have a book, but I can’t find it anywhere.”
I don’t recommend this exact approach for authors, but I do believe writers should test their ideas and get feedback early in the book development process. Now I can market the book, and video course, with confidence. I know this material helps people.
CURIOUSER: What’s the biggest problem you see with author brands?
MIKE: There are some great unknown writers out there, with great stories. I’m sure you agree. And we all need to start somewhere in terms of establishing a brand. But after a while, if a writer is serious about their art, they need to begin investing in their brand. Otherwise, it’s self-sabotage. Often, this comes from self-doubt, which is natural. Compelling branding does not have to be expensive, but it does take work and intentionality. I believe every author, and editor, needs some brand coaching
CURIOUSER: What trends do you see in publishing?
MIKE: I believe we’re in an age of digital burnout. Many say that people don’t read as much as they used to. That’s crazy. We read all day, in hundreds of short bursts. There was an interesting Nielsen study this year that showed a resurgence of interest in print books—by teens! I’ve been in talks with publishers about bumping up the word count so the retail price point could be justified. There’s nothing magical about sixty thousand words. If you can help your reader with twelve thousand words, try that!
CURIOUSER: Anything you’d like to say to writers and editors?
MIKE: Oh boy—a lot! I think there’s a prevalent mindset in writing that needs to be disrupted. There are certain elements of effective writing that should be known, but there’s not one “right way” to express with words. Authors and editors need to feel free to break “rules” and do whatever it takes to connect with their reader.
The music industry models this. Sure, the “industry” part of music likes to follow formulas, but people’s ears soon grow tired of them. Then some rule-breaker comes along and has the guts to ignore convention. These artists are the ones who make history!
CURIOUSER: How will your video course specifically help authors?
MIKE: I teach about the philosophy of branding, then guide you through questions about your particular personality. There are worksheets with each video session, which ultimately help you create your own “brand filter” and tackle brand-promise, tagline, photography, bio, and more. (Most authors are terrible at writing their own bios, by the way!) Both course levels include personal feedback from me.
· Does my brand reflect my story?
· Is my personal brand moving me toward my goals?
· Will my brand connect me with the people I’m called to serve?
Your Brand is Calling video course will help you build your personal brand with confidence. The practical process will help you reach more people in less time, and save you money on all expressions of your personal brand (web, logo, photography, and more).
Now for my favorite part!
Use discount code “curiouser” for $50 off the Gold Level course or the Platinum Level course! I stand behind the course with a no-quibble, money-back guarantee.
Your brand is calling. You gonna answer it, or what?