The Only List of Authorly Marketing Resources You'll Ever Need

Resources are great. But the right resources can save you so much time. I'm often asked for all sorts of how-tos on social media, email marketing, author branding—you name it. For the last couple of months, I've been compiling them all into a nice list just for you. Because I love you.

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Favorite books on marketing/branding/publishing/writing:

Your Brand Is Calling by Mike Loomis (honestly, if you're building a business, just hire the man so that you don't waste time like I did. When I hired Mike, I had a 35% increase in profit . . . in one quarter.)

Your First 1,000 Copies by Tim Grahl (it's all about email marketing)

Making a Killing on Kindle by Michael Alvear

How I Sold 30,000 Books on Amazon's Kindle by Martin Crosbie (beginners, you'll want to read this one first)

Publishing 101 by Jane Friedman (if you have any interest in traditional publishing, this is the only book I recommend)

A Writer's Guide to Characterization by Victoria Lynn Schmidt (this changed everything for me in terms of archetypes)

Writing Deep Scenes by Martha Alderson (once I learned that there are actually four parts to a novel, it made outlining so much simpler)

The Emotion Thesaurus by Angela Ackerman (ensure this is by your side when writing dialogue)


My blog posts on marketing:

5 Simple LinkedIn Tips for Authors

5 Email Marketing Tips for Authors

How to Build Relationships with Book Bloggers

5 Reasons Why Every Author Needs Instagram

18 Author Branding Upgrades to Make You Say YAAAS

20 Fresh Social Media Tips for Authors

How Paul Sohn Sold 1,000 Copies of His Book & Landed a Literary Agent


Helpful posts I always recommend:

Book Marketing:

7 Emails You Should Send Your Subscribers

50 Book Marketing Ideas Every Author Needs to Know

Book Marketing 101 by Jane Friedman

Marketing Your Book by Joanna Penn

7 Book Marketing Challenges and How to Overcome Them

How to Grow Your Email List

33 Giveaway Ideas for Authors (Plus cheatsheet)

Mixtus Media — (Basically anything on this site is good. Tons of value and freebies!)

Positive Writer (Anything Bryan Hutchinson puts out truly motivates and inspires writers!)

The Book Designer (Joel Friedlander's freebie, 10 Things You Need to Know about Self-Publishing, is a must!)

Social Media Marketing:

The Truth about the Pinterest Craze and What It Actually Does for Your Blog

Tried and Tested Instagram Brand Promotion Strategies

Top 10 Instagram Resources to Bring Your Instagram Game to the Next Level (Buffer compiled their best posts just for you)

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

Facebook Ads: The Complete, Always-Updated Guide

The Best Times for Tweets, Facebook Posts, Emails, and More

25 Ways to Promote Your Book with Instagram



The Ultimate Guide to Choosing the Right Price for Your Book

Interactive List of 100+ Book Promotion Sites & Free Submission Tool

How to Spot (and Avoid) Pay to Play Publishing Contracts

A List of Things NOT to Say in Your Query and Cover Letters

How a Great Amazon Book Description Can Help Authors Sell More Books

ISBNs: The Complete Lowdown for Indie Authors 

17 Crucial Things Authors Forget to Do When Self-Publishing



When You've Lost Your Passion for Writing

The Ultimate Guide to Building a Writing Habit That Sticks Like Superglue

How to Write from the Opposite Gender's Point of View

5 Ways to Keep Writing When Life Intervenes

7 Insanely Useful Books That Helped My Writing Career in Many Ways

Writing a Memoir? Avoid These Mistakes

21 Tips to Beat Writer's Block (Infographic)

60 Things for Your Characters to Do When They Talk or Think

What's Your Genre? A High-Level Overview for Writers


My favorite stock photo sites for social media: — (Use for designing text on imagery for social media posts.)


Goodreads help:

8 Ways Authors Can Use Goodreads to Promote Their Books 

The Ultimate Guide to Goodreads for Authors

Preparing Your Goodreads Marketing Timeline


The best authorly Facebook groups:

Curiouser Author Network

Master Koda

Self-Publishing Success 

Writer's Muse Page 

The Writer's Network 

Constellation: Storyteller Network (fantasy/sci-fi)

Authority Self-Publishing 

The Write Life Group

Dark Writers Unite (horror)

Self-Publishing Support Group


An expert editor, seasoned writer, and author-centric marketer, Shayla Raquel works one-on-one with authors and business owners every day. A lifelong lover of books, she has edited over 300 books and has launched several Amazon bestsellers for her clients. Her award-winning blog teaches new and established authors how to write, publish, and market their books. She is the author of the Pre-Publishing Checklist, The Rotting (in Shivers in the Night), and her novel-in-progress, The Suicide Tree. She lives in Oklahoma with her two dogs, Chanel and Wednesday.