I shape aspiring writers into successful authors.

My love for authors and their words drives me to motivate and encourage them to grow. Let me share my passion with your audience to help them get unstuck so they can write their best book and share it with the world. 

Whether it's unraveling the mysteries of self-publishing, coaching on the art of storytelling, or explaining the hottest trends in book marketing, I can help every member of your group find a new level of confidence as an author. 

Keynotes. Panels. 
Workshops. Webinars.

I love helping authors, so if your local writers' group needs guidance on self-publishing or your annual conference is in need of a keynote speaker, I entertain while educating. I can speak with your group on any of the following (live or digital):

  • Bump Up Your Book Sales with Email Marketing — Watch your book sales soar with this in-depth discussion on list building.

  • Don't Be Bamboozled by a Bad Book Editor — Everything your group needs to know about working with a book editor and how to avoid a bad experience.

  • Your Book Marketing Recipe for Sizzling Sales — From social media to your website to an email list, I'll cover everything you need to know so you can create an authentic platform and do the author thing forever. (This is my most popular class!)

  • Self-Publishing Class: Become an A+ Indie Author — You want to self-publish your book but have no idea where to begin. Lucky for you, class is in session! We'll follow the Pre-Publishing Checklist all the way to indie success.

  • Wherefore Art Thou, Finished Novel? Fall in Love with Writing Again — From self-doubt to burnout, learn how to get out of your slump and conquer that novel. More words written, no poison necessary.

  • Un-Bottle Those Emotions: Strengthening Dialogue with Simple Tricks — We'll use The Emotion Thesaurus as our guide in this interactive session.

  • Writing Wickedly Good Villains — What's your antagonist's trigger? Should I root for the antagonist? What makes an unforgettable villain? We'll learn all of that and more.

  • Epic Facebook Author Pages — With 2 billion active users on Facebook, no wonder it’s the king. Why should you use it to brand yourself? How does it help you gain more readers? Find out in this interactive class.

  • Win at Instagram — Bookstagrammers live in this platform, and they want to promote your book. Give them the opportunity to fall in love with you and your book through this clutter-free, picture-perfect platform.

  • Writing Compelling Book Blurbs — Congratulations! You wrote a 70,000-word novel. Now condense it to 150–200 words. In this workshop, we’ll dissect amazing (and not-so-amazing) blurbs so you can learn how to captivate your reader with the first sentence.

  • Character Sketch: Know Your Protagonist Inside and Out — In this interactive class with handouts, we’ll craft a protagonist from scratch and learn everything from personality to clothing to fears.


What Others Are Saying

"When you hear Shayla Raquel speak, you’ll know she truly loves authors. You’ll also learn she’s hilarious, direct, and wise. Whether it be a keynote, workshop, or panel, Shayla will bring a unique and authentic energy to your audience." —Mike Loomis, Author & Brand Marketer

"Shayla is a dynamic presenter who leverages her knowledge of consumer behavior to increase businesses’ online presence." —Dr. Markel D. Quarles, LVC Entrepreneurs Group

"Shayla Raquel was a great addition to our event. She is knowledgeable about her subject matter and was a joy to listen to. She speaks more as a friend than a lecturer, creating a fun and supportive environment." —Diana Haslet, Enid Writers Group

"So many times, the expectations placed on an author when it comes to promoting their upcoming book can be paralyzing, but Shayla’s talk on marketing and PR was refreshing, inspiring, and totally took the pressure off. She combined broad recommendations with detailed suggestions, and I took a lot away from her presentation." —Shawn Smucker, Author of The Day the Angels Fell

"Our church (Living Victory Church, Bakersfield, CA) has an Entrepreneurs Group. This group consists of business owners in our community. We invited Shayla to conduct a webinar on the topics of marketing and social media for small businesses. I have always had great results from Shayla's work, but she somehow exceeded our expectations. Her presentation was informative and clear; her presentation style was articulate and welcoming. Anyone would benefit greatly from Shayla's services." —Dr. Dwayne Cantrell, Senior Pastor, Living Victory Church

“Amazing presenter and workshop! I attended the workshop, Your Book Marketing Recipe for Sizzling Sales, presented by Shayla Raquel on March 24, 2019. Shayla not only provided excellent content, but she also made it relevant by showing all of us how it all works. Honestly, I did not expect to learn so many good tips on marketing a book. I especially did not expect to be fully engaged and captivated on the topic of book marketing for three hours on a Sunday afternoon. Excellent, excellent workshop.” —Ken Jenkins

“I have now taken two seminars from Writing Workshops Dallas. I keep telling people that the Self-Publishing 101 session by Shayla Raquel was the best $60 I've spent on my career. And I was already published! I took another seminar that might have been even better.” —Krystal Craiker, Author

“Shayla's class on book marketing was fantastic! Informative and well thought out, there were so many ideas to immediately implement—and she only touched the tip of the iceberg. Please bring her back for part two!”
—Cherie Fruehan

Past Engagements

  • Dwayne Cantrell's Entrepreneur Group (Virtual)

  • Enid Writers' Club — Enid, OK

  • WORDFest, Writers' Organizations 'Round Dallas — Hurst, TX

  • Writers' Retreat, God's Whisper Farm — Radiant, VA

  • Self-Publishing Advice Conference (Virtual) 

  • Yukon Writers' Society Yukon, OK 

  • Dallas Fort-Worth Writers Conference — Hurst, Texas

  • Writing Workshops Dallas — Dallas, TX 

  • Dallas Nonfiction Authors Association — Dallas, TX

  • Granbury Writers' Bloc — Granbury, TX

  • More than an Editor: Diversify Your Services and Boost Your Income — EFA Dallas

  • SoonerCon (Panels) — Norman, OK

Upcoming Engagements

August 3, 2019: WORDfest SW — Writing Wickedly Good Villains (Burleson, TX)

September 21, 2019: Your Book Marketing Recipe for Sizzling Sales (Texas High Plains Writers, Amarillo, TX)

October 12–13, 2019: Writers in the Field — Build an Author Brand That Attracts Book Ambassadors (Mansfield, TX)

October 19, 2019: YWS Writer Olympics — Best Book Launch Ever (Yukon, OK)


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