The 10 Commandments of Author Branding:
Embrace Authenticity, Gain Book Ambassadors, and Create Your Tribe
#1 Best Seller in Authorship, Authorship Reference, and Writing Skills
Writing your book is the easy part.
It’s the marketing and branding that make authors pull out their hair.
And yet, what if you could approach marketing and branding confidently, knowing you can attract loyal readers for life? What if you could use social media without feeling sleazy? What if book marketing could actually be—gasp!—fun?
Friendly and pragmatic, The 10 Commandments of Author Branding is the solution for writers who don’t want to trade their souls for a few book sales. Shayla Raquel entertains with her quirky wit while offering common sense wisdom to help authors feel excited and prepared when marketing their books. Each commandment includes a list of action tips for readers to implement their new strategy immediately.
Shayla’s commandments teach authors how to:
Be yourself, not a marketing robot.
Choose a social media platform that works for you.
Launch your book without slamming your head against a wall.
Find book ambassadors who fangirl over your book.
Practice consistency rather than giving up after a month.
Get ready to embrace authenticity, gain book ambassadors, and create your tribe.
“Few authors I know enjoy marketing themselves, but Shayla Raquel’s The 10 Commandments of Author Branding makes the process—dare I say it?—enjoyable.”
— BLAKE ATWOOD, DON’T FEAR THE REAPER: WHY EVERY AUTHOR NEEDS AN EDITOR
“By focusing on what really matters when it comes to marketing and branding, Shayla Raquel has created an essential guide for anyone making the leap from writer to author. Rather than push shortcuts and tactics that don’t deliver, The 10 Commandments of Author Branding encourages authors to be authentic, provide value, and invest in connection—all of which will build bridges to readers and influencers and benefit the author over the lifetime of their career. ”
— ANGELA ACKERMAN, CO-AUTHOR OF THE EMOTION THESAURUS: A WRITER’S GUIDE TO CHARACTER EXPRESSION
“Every author needs to read this book! The 10 Commandments of Author Branding teaches authors about authenticity, online marketing, and book ambassadors—without the sleazy tactics we’re all so tired of. ”
— ANGELA J. FORD, INTERNATIONAL BEST-SELLING AUTHOR OF THE FOUR WORLDS SERIES
Endorsements
“Amazing content on branding and marketing for any current or future author! Shayla Raquel has a way of keeping you entertained while giving you advice from the trenches, successful action tips, and how-tos for success. Her list of commandments will lead you in the right direction, so buy this book now!”
— DAVID MIKE, BEST-SELLING AUTHOR OF DISHONOR: ONE SOLDIER’S JOURNEY FROM DESERTION TO REDEMPTION
“Marketing can be an author’s worst nightmare: overwhelming and intimidating, like an insurmountable mountain. Shayla Raquel’s The 10 Commandments of Author Branding breaks it all down in a way that’s clear, manageable, and motivating.”
— STACY C. BAUER, BEST-SELLING AUTHOR OF THE CAMI KANGAROO AND WYATT TOO CHILDREN’S SERIES
“Shayla Raquel’s wisdom in these pages is essential for writers, especially writers who are new to the world of marketing, super especially for those who resent having to market. Delivered with wit and insight, Raquel tells us both what needs to be done to find our readers and how to get over ourselves to do that work. An essential book for every writer’s bookshelf. ”
— ANDI CUMBO-FLOYD, AUTHOR OF LOVE LETTERS TO WRITERS